Behavioural economics and qualitative research - a marriage made in heaven?
Wendy Gordon
International Journal of Market Research
Spring 2011
Future of research
Panel run by Wendy Gordon
Admap
July 2010
Nice ad, shame about the brand
Review of paper by Wendy Gordon and Roy Langmaid
Merry Baskin and MT Rainey
Admap
July 2010
Brand trust and the influence of the internet
Martin Lee
Royal Mail Contact Magazine
June 2008
Age Ranging gets the thumbs up
Article reporting on Acacia Avenue research – 2008
The Bookseller
2008
Understanding decisions – the power of the virtual shopper
Martin Lee
Admap Magazine
December 2007
Insight - it ain't what you do, it's how you think
ESOMAR conference paper. Wendy Gordon and Nitasha Kapoor
March 2007
Are brand lovers really the holy grail?
Caroline Hayter & Nitasha Kapoor
WARC
March 2007
RAB/OAA
Project exploring combined deeper communication
of both media
Martin Lee and Chloe Salmon
March 2005
The 21st Century Consumer - a new model of thinking
MRS conference paper. Wendy Gordon and Virginia Valentine
March 2000
Goodthinking: A Guide to Qualitative Research
Goodthinking is Wendy Gordon's personal guide to qualitative research theory, methods and practice based on 30 years' experience in the field.
This important book is required reading for everyone who practices or has a professional interest in qualitative research. It is also a must-read for all those who commission and use qualitative research, particularly branding and marketing professionals and advertising agency account planners. (click here to buy)
August 1999
"A great ad pity they can't remember the brand" - true or false
Wendy Gordon and Roy Langmaid
MRS Conference
March 1986
