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    Language leaks

    Posted by admin on May 8th, 2008

    Here at Acacia Avenue, we often talk about language leaks.  We mean the virtually hidden metaphors that are embedded in sentences that, although barely visible, are still full of meaning.

    Here’s an example.  We recently had a couple of meetings, one after another, with senior people in two very large, international companies, and in both cases we heard people using the word ‘piece’, as in “the brand piece”, or “the service piece”, to refer to other work streams that were going on elsewhere in those businesses (’streams’ is another by the way).  Now it’s really interesting that people in big companies talk about ‘pieces’, when it’s hard to see the whole thing.  Perhaps they are hopeful of all the pieces coming together.  Let’s hope so.

    greyline

    Posted in Thinking

    Ho ho

    Posted by admin on March 17th, 2008

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    Posted in Whimsy

    Reading outside of the lines

    Posted by admin on February 27th, 2008

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    Posted in Recommendations

    Trumpet blowing

    Posted by admin on February 8th, 2008

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    Posted in News

    “Hey, three year olds, get into line!”

    Posted by admin on January 23rd, 2008

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    Posted in Thinking

    Formal vs informal generosity

    Posted by admin on January 17th, 2008

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    Posted in Uncategorized

    A Monday morning thought

    Posted by admin on November 5th, 2007

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    Posted in Whimsy

    It’s in the detail

    Posted by admin on October 15th, 2007

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    Posted in Thinking

    Innocent until proved guilty

    Posted by admin on August 17th, 2007

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    Posted in Thinking

    Authors as brands

    Posted by Martin on July 5th, 2007

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    Posted in Thinking