Acacia Avenue : Research and Strategy Consultancy



October 2007	ESOMAR Congress 2007 – Berlin Podcast by Caroline Hayter Whitehill ESOMAR: Geert van Kuyck, Philips

October 2007	IJMR – Special Edition on Ethnography, Guest Editor – Caroline Hayter Whitehill

September 2007	ESOMAR Congress 2007 – Berlin Gems of real value – Keeping a level head when all about you are losing theirs Wendy Gordon and Caroline Hayter http://www.esomar.org/index.php/events.html

May 2007	An ESOMAR world research conference – Milan – Consumer Insights Misconceptions of insights – It ain’t what you do, it’s how you think Wendy Gordon, Nitasha Kapoor http://www.esomar.org/index.php/events.html

April 2007	Research World (ESOMAR) April 2007 Out of the box – what if there isn’t one? Wendy Gordon Download PDF here

April 2007	Booksellers Association Conference 2007: It’s all in the mind – Martin Lee. How insights from neuroscience can help booksellers in building their brands and how they can assist their customers’ decision-making

March 2007	MRS Golden Jubilee Conference, Brighton Research Futures – Where next with neuroscience? Is it all talk and no action? Or can it be used as a springboard for some of the bigger issues we face in the commercial world of marketing and research? Papers by Mark Earls, David Penn, Simon Vangelder. Session chaired by Wendy Gordon Five generations inspire the future of research – Viki Cooke hosted a ‘Sound Bites’ session with five generations of outstanding researchers. It was themed around their personal views, learnings, experiences and wisdoms. The session featured extracts from filmed interviews as well as a live panel that included Liz Nelson, Wendy Gordon, Merry Baskin and Crispin Beale

March 2007	WCRS client seminar Wendy Gordon chaired a session on neuroscience tracking applications

March 2007	Admap March 2007 Are brand lovers really the holy grail? Rethinking repertoires. Caroline Hayter Whitehill and Nitasha Kapoor Download PDF here

February 2007	Independent Consultants’ Group Creativity in research – Martin Lee

February 2007	The ThinkBox Experience 2007 The 3rd Age of Television – Wendy Gordon, panel member, discussing applications of neuroscience to TV and advertising http://www.thinkbox.tv/server/show/ConWebDoc.397

November 2006	Joint winner of the AQR Prosper Riley Smith Research Effectiveness Award http://www.aqr.org.uk/prsaward/

November 2006	Finalist for the MRS ISBA Award for research leading to advertising effectiveness http://www.mrs.org.uk/awards/2006/winners.htm