Wendy Gordon, co-founder and brand research specialist.  Wendy was most recently a co-founder at strategic brand consultancy, The Fourth Room and before this co-founded The Research Business International (TRBI). Wendy is a Fellow of the Market Research Society, a visiting professor at Birmingham Business School and has been honoured by The Women’s Advertising Club of London as one of its ‘Women of Achievement’.  Wendy’s second book, Goodthinking – a guide to qualitative research, was published in November 1999.  She is a frequent speaker at conferences, teaches qualitative research master classes around the world, and contributes to many industry publications. Wendy has worked with a wide variety of clients, spanning many business sectors and geographies.