Brand hardwiring — contemporise or tackle head-on? Our senior team are experienced in unpicking this common issue, and the associated problem of how to attract new users without alienating current ones. We look holistically at the cultural, category and competitive context of your brand, and deliver a clear roadmap.

What wider world values and principles should my brand stand for? This is one of the most common questions facing businesses today. We help our clients identify not only what they can credibly align with, but the nuts and bolts of how to do it effectively.

We’ve pioneered a unique and agile technique to deliver speedy and precise results. No 90 min focus groups here — our sessions are short, sharp and designed in line with core behavioural principles.

We identify truly consumer-centric comms territories through a bottom-up, top-down methodology, designed to blend insight with clear executional direction.

One of the toughest jobs in marketing. Traditional research favours hyper-rational names. Our approach gets beyond this. Available as an off-the-peg, fully automated process hosted on the Zappi platform and as a bespoke, semi-automated version.

So many segmentations aren’t useful, despite massive investment. We design each process according to the organisation, combining qualitative insight with behavioural data, and bringing segments to life in a way that makes them actionable.

We use behavioural techniques to understand the granularity of customer journeys, practical and emotional, and identify areas of opportunity.

All companies are working towards their sustainability goals.  Particularly for those who weren’t born in this era, it’s a challenge:  how to develop the most effective initiatives?  And how to communicate them without falling foul of accusations of tokenism or greenwashing?  We help companies address these issues.

We’ve helped some of the world’s biggest brand names climb out of some tough situations, working with the general public and senior management to find the best ways through.

All of our work is designed to help align internal stakeholders from different business functions, so they can all use the outputs. We engage them in our process, through workshops and interviews, so they feel ownership of the work.

We look at the landscape from all angles, often bringing in behavioural exercises and other disciplines like semiotics, to identify future-facing opportunities. Our development process is agile and light, delivering timely injections of insight along the journey.

Quantitative claims or message testing can inadvertently reject a strong idea. We draw on discourse analysis techniques merged with behavioural approaches, to understand the real potency of an idea and optimise the language.

As well as bespoke pre-testing, we provide sensitive comms consultancy combined with the power of the Zappi Content TV platform.

Behaviourally-led techniques help you get closer to real life opportunity, in a type of research that‘s notorious for poor prediction.