What is the AcaciaWiki?
Over the past four decades there have been waves of different theories about human behaviour. Each one has something to teach us about understanding why human
beings behave the way they do. In the last 10 years there have been three BIG waves
– neuroscience, behavioural economics and social network theory.
Our AcaciaWiki is an attempt to make sense of some of these concepts and ask ourselves
how they can apply to our everyday jobs. It is by no means complete; we are working on
it and it is evolving.
We welcome feedback.
A note on the references. Whenever you see a number in brackets appearing in the
text, it refers to the equivalent number in the references directly below that entry.
- Attitudes, beliefs and values
- Behaviour change models
- Behavioural economics
- Brand engram
- Bricolage
- Choice architecture*
- Cognitive dissonance
- Distinctiveness
- Emotional anchoring
- Engagement
- Hardwiring
- Heuristics
- Insight
- Loss aversion
- Low attention processing
- Mental accounting
- Need State
- Neuromarketing
- Neuroscience
- Positioning
- Proposition
- Social contagion
- Social norms
- Somatic markers
- Stimulus material
- Territory
- Two systems of thinking
- Validity and reliability