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Food for thought
A collection of Culture Sparks, Brainfood and other short form articles
#1 Titanic and the pitfalls of a good story
#1 time + mental energy < reward
Articles
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Contemporise creative development research
To BE or not to BE?
Consumer decision-making
Brainfood
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#20 20/20 Ending on a high
#19 2020s: The decade of the repertoire shake-up
#18 Being north of the midpoint
Culture Sparks
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#4 Moby Dick, because size (of ambition) matters
#3 What marketers can learn from This is just to say
#2 Improbable doesn’t mean impossible
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