We are a strategic research consultancy. We help our clients make better business decisions than they would make without us.

What we do
We provide a complete research service:
• Qualitative and quantitative
• UK and international

All our work is fully underpinned by the latest thinking and practice in behavioural economics.

But beyond the what, there is the how, and our style is characterised by:
• Exploratory listening
• Collaborative conversations
• Strategic thought
• Creative connections
• Imaginative leaps
• Commercial recommendations

In doing all this, it helps that we come from different backgrounds – marketing, advertising, research. We ask, think, challenge, explore, and advise. What comes out is pared back and boiled down. Distilled advice.

Why we are different
In respect of our clients, there are two things we don’t forget:

1. Running a business is hard. Succeeding at it involves respect for the past, acute understanding of the present and informed anticipation of the future. Anyone who thinks it’s easy hasn’t tried it.

2. We stand up to our clients. Because we’re no use to them if we hold up a mirror to what we think they want to hear.

It’s about being gracious and challenging. At the same time.

And that is what makes us different.