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Brainfood
Brainfood
#20 20/20 Ending on a high
#19 2020s: The decade of the repertoire shake-up
#18 Being north of the midpoint
#17 Would you like to hear a story?
#16 Learning from the edges
#15 The coastline paradox
#14 Reading as a behaviour
#13 Avoid the pitfalls of positioning
#12 The seven fundamental motives
#11 Change behaviour to understand behaviour
#10 The power of three
#9 The curious incident of the dog that didn’t bark
#8 Brand triangle model
#7 Avoiding the iceberg
#6 Inertia is good
#5 The value of value
#4 The language of behaviour
#3 Hardwiring
#2 The circles of concern and influence
#1 time + mental energy < reward
The point of company purpose
Your brand name is your story (or what’s in a name)
Ethics versus ease
The beginning, middle and end of storytelling
The gap between brand and brand experience
Reading: the forgotten behaviour
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