Brainfood

#20 20/20 Ending on a high

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#19 2020s: The decade of the repertoire shake-up

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#18 Being north of the midpoint

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#17 Would you like to hear a story?

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#16 Learning from the edges

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#15 The coastline paradox

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#14 Reading as a behaviour

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#13 Avoid the pitfalls of positioning

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#12 The seven fundamental motives

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#11 Change behaviour to understand behaviour

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#10 The power of three

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#9 The curious incident of the dog that didn’t bark

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#8 Brand triangle model

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#7 Avoiding the iceberg

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#6 Inertia is good

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#5 The value of value

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#4 The language of behaviour

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#3 Hardwiring

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#2 The circles of concern and influence

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#1 time + mental energy < reward

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The point of company purpose

Your brand name is your story (or what’s in a name)

Ethics versus ease

The beginning, middle and end of storytelling

The gap between brand and brand experience

Reading: the forgotten behaviour

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